About Us

"A GENUINE PRODUCTS WITH NATURAL LEATHER AND WORLD CLASS HANDICRAFT QUALITY OF AGE OLD ARTISANS"


THE OLDEST ARTISAN AT WORK

A route to self-reliance


Ashoke Chatterjee was executive director of National Institute of Design (NID) from 1975-85, Senior Faculty Advisor for Design Management and Communication from 1985 to 1995, and Distinguished Fellow at NID from 1995 until retirement in 2001. He has served for many years as honorary president of the Crafts Council of India and continues to work as a consultant in India and internationally, especially on projects concerned with water management and environmental issues. After more than ten years as international advisor, in 2000 Ashoke Chatterjee joined the board of directors of Aid to Artisans, a US based non-profit organization that offers practical assistance to artisans worldwide.


NID in Ahemdabad is internationally recognized as one of the foremost institutions in the field of design education, research and training. In 1975, NID was invited to be involved with the Rural University, a new concept in education and rural development initiated by Professor Ravi Matthai, first director of the Indian Institute of Management (IIM), Ahmedabad. Ashoke Chatterjee became part of the Rural University team that worked with people of the Jawaja block, which included about 200 villages with a population of approximately 80,000 people in a drought prone district of Rajasthan.

For well over 300 years leatherwork has been the primary occupation of a particular group of artisans in Rajasthan, India. This group is adept in the preparation and tanning of hides and few could match their skill in the making of saddles, harness or tackle. In the past they were sought after to furnish the leather armour for the cavalry. Historically, they have also produced containers for gathering and storing water and Juti, the ornamented neck belts and face decoration of heard animals.

Modern India has little need for these items however, and the traditional skills of these artisans are vanishing. In 1976, as an initiative of the esteemed Shri Ravi J Mathai, and the National Institute for Design, a leatherwork co-operative was formed. Jawaja had two goals: eliminate toxic or ineffective stages in production and design a new line for the contemporary market based on traditional strengths and skills. Now these tigers are roaring in the export market all over the world.

World fame leather handicraft exporters now on your finger tips


WORLD FAME LEATHER HANDICRAFT GOODS MANUFACTURED AND PRODUCED BY THE LOCAL ARTISANS WITHOUT ANY AID OF ANY MACHINERY AND EXPORTED THROUGH OUT THE WORLD SPECIALLY JAPAN, UK AND USA.

 

JAWAJA LEATHER ASSOCIATION
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JLA, A Constituent of the ARTISAN alliance Jawaja - AAJ, Established around 1975 is a group of local artisans comprising from the remote villages surrounding the BEAWAR city which includes JAWAJA, BEAWAR KHAS, SARGAON etc. in District AJMER in Rajasthan state (INDIA). All are famous for AGE-OLD Traditional art of Making handicraft goods from NATURAL LEATHER and COLORS.

Established by Shri ASHOK CHATERJEE, the erstwhile Director of IIM AHMEDABAD in early nineteen seventies. Now this group of ARTISANS and the product have come to and age and widely accepted through out the world. These are UNIQUE PRODUCTS and are the SPECIALTIES of the LOCAL ARTISANS ONLY.

JAWAJA LEATHER ASSOCIATION, is working as the marketing agency for the ARTISANS and selling the goods on their behalf for their up liftmentment.

Since inception, the group has democratic system of Governance and it's body of Goverance which includes the president, vice president and secretary are elected from the local ARTISANS only from time to time. At present Mr. SUKHDEV is the president of the JLA and Shri BABU LAL as the secretary of the group assisted him day-to-day working.

Democratic Way of Governance


President of JLA 

Mr. Sukhdev

Secretary of JLA

Mr. Babu Lal

Treasurer of JLA 

Mr. Kailash Chand

 

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