"A GENUINE PRODUCTS WITH NATURAL LEATHER AND WORLD CLASS HANDICRAFT QUALITY OF AGE OLD ARTISANS"
A route to self-reliance
Ashoke Chatterjee was executive director of National Institute of Design (NID) from 1975-85, Senior Faculty Advisor for Design Management and Communication from 1985 to 1995, and Distinguished Fellow at NID from 1995 until retirement in 2001. He has served for many years as honorary president of the Crafts Council of India and continues to work as a consultant in India and internationally, especially on projects concerned with water management and environmental issues. After more than ten years as international advisor, in 2000 Ashoke Chatterjee joined the board of directors of Aid to Artisans, a US based non-profit organization that offers practical assistance to artisans worldwide.
NID in Ahemdabad is internationally recognized as one of the foremost institutions in the field of design education, research and training. In 1975, NID was invited to be involved with the Rural University, a new concept in education and rural development initiated by Professor Ravi Matthai, first director of the Indian Institute of Management (IIM), Ahmedabad. Ashoke Chatterjee became part of the Rural University team that worked with people of the Jawaja block, which included about 200 villages with a population of approximately 80,000 people in a drought prone district of Rajasthan.
THE OLDEST ARTISAN AT WORK
For well over 300 years leatherwork has been the primary occupation of a particular group of artisans in Rajasthan, India. This group is adept in the preparation and tanning of hides and few could match their skill in the making of saddles, harness or tackle. In the past they were sought after to furnish the leather armour for the cavalry. Historically, they have also produced containers for gathering and storing water and Juti, the ornamented neck belts and face decoration of heard animals.
Modern India has little need for these items however, and the traditional skills of these artisans are vanishing. In 1976, as an initiative of the esteemed Shri Ravi J Mathai, and the National Institute for Design, a leatherwork co-operative was formed. Jawaja had two goals: eliminate toxic or ineffective stages in production and design a new line for the contemporary market based on traditional strengths and skills. Now these tigers are roaring in the export market all over the world.
WORLD FAME LEATHER HANDICRAFT GOODS MANUFACTURED AND PRODUCED BY THE LOCAL ARTISANS WITHOUT ANY AID OF ANY MACHINERY AND EXPORTED THROUGH OUT THE WORLD SPECIALLY JAPAN, UK AND USA.
President of JLA
Secretary of JLA
Mr. Babu Lal
Treasurer of JLA
Mr. Kailash Chand